Kate Danielson Logo

Creating successful projects and productions with arts organisations and artists since 1987.
Producing, directing projects, fundraising.
Taking care of the business side of creativity.

07815 736156


I love the practical side of producing in the arts – doing what it takes to get a new show, a new gig, a new programme off the starting blocks and on to a successful life beyond. My role is twofold: to put organisations and projects on a firm financial footing at the start of their lives, and to pump new life into existing set-ups enabling them to achieve their creative potential.

I work in music, theatre, visual arts, cross arts and festivals and have experience in both the commercial and subsidised sectors. I create partnerships, find funders, manage budgets, and provide the links between creative teams and the business world. My ultimate aim is to build powerful partnerships and get things done with the right team. In Gloucester, I was a founding member of the Interim Culture Board, building partnerships across the city to ensure that culture is embedded in the heart of the city's development for the good of all. A £1.5m grant in 2017 from ACE/HLF's Great Place programme is supporting this development in the city via the new Gloucester Culture Trust. Since 2017, I have been Project Director for the Gloucester Roundhouse Project, bringing together multi-year funding from Paul Hamlyn Foundation and from Great Place to develop a long-term exchange of artists and skills between the city of Gloucester and the Roundhouse in Camden.

I have always been passionate about supporting emerging talent and have developed a strong background in training, internships and early careers development for young people. Working with the Jerwood Charitable Foundation, I run the Weston Jerwood Creative Bursaries programme, which entered its third edition in summer 2017. I originally set up and ran the pilot in 2010 and it has gone on to springboard 124 talented recent graduates from low income backgrounds into jobs in the arts, hosted by 110 cultural organisations across the UK.

As project manager for Garfield Weston Foundation’s 60th Anniversary in 2018, I am working with the Director to plan and manage a range of very special events and projects to celebrate the huge impact the Foundation has had as one of the largest UK grant-giving charities. As well as celebrating the £1billionth grant, the year sees the launch of the one-off Weston Anniversary Fund for community capital projects, the Weston Garden at Chelsea Flower Show to showcase the new RHS Bridgewater project in Salford, the publication of the 60th Anniversary Book and film and an event at Buckingham Palace.

My clients include and have included:

  • Jerwood Foundation
  • Jerwood Charitable Foundation
  • Royal Drawing School
  • Garfield Weston Foundation
  • Gloucester Culture Trust
  • Gloucester City Council
  • Cheltenham Festivals
  • Create Gloucestershire
  • Punchdrunk Theatre
  • Bristol Old Vic
  • Crafts Council
  • London Word Festival
  • A New Direction
  • St George's Bristol
Kate Danielson

Key Roles

Weston Jerwood Creative Bursaries

In 2010, I set up and ran the original DCMS Jerwood Creative Bursaries Scheme, a £850,000 programme on behalf of Jerwood Foundation with funding from the Department for Culture, Media and Sport (DCMS) and Arts Council England. The aim was to open up arts careers to recent graduates from low income background. At the conclusion of this pilot, 90% of the 44 bursary recipients were employed in the arts. In 2014, we re-launched the programme as the Weston Jerwood Creative Bursaries and 40 recent graduates undertook paid placements with 40 leading arts organisations around the UK. The programme champions new voices in the arts - these are the potential cultural leaders and artists of the future and those who in turn will be powerful advocates for changes in the arts to ensure diversity is inbuilt in the sector. My evaluation of the 2010-12 edition is available here and of the 2014-16 here. The third edition of the programme launched in Summer 2017 with significant funding from ACE’s Ambition for Excellence fund, to introduce an international element and create longer-term impact by focussing on the changes to recruitment practices amongst arts organisations to encourage more diversity in entry-level roles.

Article in Arts Professional: Breaking the Cycle: “To improve the diversity of the workforce, arts organisations need to employ more young people from low-income backgrounds. Kate Danielson shares tips for adjusting recruitment practices to do just that.”

Executive Director
Cheltenham Jazz Festival

Working for the first time with BBC Radio 2, and commercial producer and Cornbury Festival director, Hugh Phillimore, we took the Festival from a niche jazz festival to one with mainstream appeal, providing much-needed financial stability. High profile crossover artists appeared at the Festival, including Madeleine Peyroux, Eartha Kitt, Van Morrison, the Guillemots and Imelda May. New British talent was identified and developed via the Jerwood Jazz Generation programme, giving valuable early support to now well-known musicians such as Soweto Kinch, Seb Rochford, Denys Baptiste and the late Abram Wilson.

I have sat on the Jazz Festival Advisory Group since 2010.

Orchestras for All AND Francis W Reckitt Arts Trust

Orchestras for All was set up in 2011 to open up access to the life-changing experience of ensemble music-making for 11-18 years olds with complex lives. At OFA young people discover a sense of belonging that has a measurable impact on their confidence and self-esteem. As Chair from 2014-16, I worked closely with the Artistic Director/Founder and small team to deliver a very ambitious programme of activities and remain now as a trustee.

The Francis W Reckitt Arts Trust is a charitable trust which supports residential stays by professional artists, writers, composers and others for short periods away from home for holidays, convalescences or quiet working time. As a trustee, I assess applications and allocate funding and develop the Trust’s close working relationship with Hawkwood College, a beautiful educational, arts and residential centre in Gloucestershire.

BBC Performing Arts Fund: Set up with funding from the BBC’s telephone voting shows, the Fund supported talented emerging professionals and community groups to develop their talent and take the next step up. The Fund closed down in 2016 when telephone voting moved to a free, online service. As a trustee from 2010-16, I was responsible for allocating funding, including interviewing applicants, and oversaw the Fund as an independent charity operating within the BBC.


Founder & Producer
Pangloss Productions, London

I set up a new theatre company to present the work of young British and American playwrights, including Rod Williams, Lucinda Coxon, David Beaird and Malcolm Sutherland with his adaptation of Iain Banks’ The Wasp Factory. Productions featured actors at the start of their careers, such as Daniel Craig, Christopher Ecclestone and Douglas Henshall as well as established actors such as John Bardon and Jon Cryer (Two and a Half Men).

Associate Producer
Fifth Avenue Productions, NYC

Working with Karen Goodwin and Elizabeth Williams, I coordinated private investments in the US for Cameron Mackintosh’s musicals worldwide, including productions of Les Miserables, The Phantom of the Opera, Follies and Miss Saigon. Also co-produced the original production of Sondheim’s Into the Woods, Blind Boys of Alabama’s The Gospel at Colonus and Annie 2.

Further Work


Since leaving the Cheltenham Jazz Festival, I have done a wide range of consultancies, including fundraising strategy for the Punchdrunk Theatre Company, Bristol Old Vic and London Word Festival; a scoping study for a new crafts award for the Crafts Council; a local marketing campaign for WOMAD Festival; recruiting a new Director for Jerwood Charitable Foundation; and guest lecturing on Event Management for University of Gloucestershire. Recent clients include the Royal Drawing School, Create Gloucestershire and St George's Bristol. In my work with Cheltenham Festivals, I project managed the development of new digital technology designed to improve the evaluation of cultural events. With funding from the Digital R & D Fund for the Arts (a Nesta, ACE and AHRC scheme), I created an effective team drawn from Cheltenham Festivals, the technical team at i-DAT in Plymouth and the research partner at the University of Warwick to create this new product, Qualia. Report on the project here http://artsdigitalrnd.org.uk/projects/cheltenham/


Fundraising has always been integral to my work and being successful at it has been a vital part of every project and role. I spent ten years as a fundraiser (as Trusts and Individual Giving Manager at Cheltenham Festivals and Development Manager at Wigmore Hall and Richmond Theatre, London), I managed fundraising teams in my producing roles and now provide consultancy in all aspects of fundraising for organisations of differing sizes and in-house expertise. As Chair of Orchestras for All (www.nofa.org.uk), I had a particular remit for fundraising from trusts and individuals and I worked with the Royal Drawing School from 2014-17 to develop a funding stream from trusts and foundations.


“Working with Kate over the past two years has been as enjoyable as it has been rewarding. She has played the leading role in transforming our fundraising with major charitable trusts and foundations and combines a clear strategic vision with effective practical support.”
Mark Chester, Executive Director, Royal Drawing School

“This business needs more like Kate Danielson. Knowledgeable, approachable, energetic and efficient. I have worked with her on many shows for the BBC at the Cheltenham Jazz Festival and have always been impressed with just how effortlessly she manages people, talent, resources and finance. If you get the chance to work with her — do!”
Anthony Cherry, Executive Producer, BBC Radio 2

“For the past two and a half years, Kate has chaired the trustee board of Orchestras for All (OFA) with huge skill, tact and commitment. She has the wonderful and rare combination of being incredibly supportive and generous with her time and praise whilst also not being afraid to have difficult conversations and make some tough decisions. We are so grateful for her clarity and calmness during our start up years. I can confidently say that OFA would not be in the position it is in now if we had not had Kate as Chair to help us get here.”
Marianna Hay, Artistic Director/Chief Executive, Orchestras for All.

“I have known Kate Danielson for over ten years and worked with her on two major initiatives – the Cheltenham Jazz Festival and the DCMS Jerwood Creative Bursaries Scheme.”

“I admired Kate’s energy and talent on the Jazz Festival when it was sponsored by Jerwood, and following this success I asked her to take on the development and management of the DCMS Jerwood Creative Bursaries Scheme. This scheme has been a resounding success and I attribute much of that to Kate who approached this new initiative with an open mind and great enthusiasm; she developed the scheme professionally and with the benefit of her considerable experience in the art world.”

“I very much hope to work with her again, which would give me great personal pleasure.”
Alan Grieve, Chairman, Jerwood Foundation

“Kate Danielson played a pivotal role in turning round Cheltenham Jazz Festival setting it firmly on the road to the success it is today. She identified a number of strategic goals that would make a major difference to the Festival. She stayed focused on building the relationships and deploying the resource needed to achieve the goal. She built long-term partnerships for the Festival with funders, artists and with the BBC. She was not afraid to make unpopular decisions.”

“Kate is a strategic thinker who identifies what needs to be done and gets on with making the changes and implementing the plans. She has excellent writing skills and adores the arts. Kate can bring passion, judgement and outstanding management skills to any project.”

Donna Renney, Chief Executive, Cheltenham Festivals